Kanye West took to Twitter today to unveil fellow G.O.O.D. Music member Pusha T‘s artwork for My Name Is My Name. There’s two different artworks. One of the two is a barcode, but it’s actually a functioning barcode. If you can scan the barcode with the Amazon app, it will take you to the pre-order for the album.
Pretty innovative, but was it worth wasting an album cover on just a barcode that redirects your fans to the pre-order? No, but that’s why there’s the second artwork that shows a highly-contrasted Pusha T. Both artworks are pretty minimalist, but it seems like that will be fitting the sound of the album.
My Name Is My Name drops October 8th. Listen to the latest track, “Sweet Serenade,” here.